Digital Marketing / Promoting / Online Marketing are some of the most used terms of the industry today. However, it is sadly just a number of jargon for most of individuals who hear it and employ it to convey their view. What exactly is digital marketing and what part of it vital for today’s business customer? We’re here to break it down you r in the simplest words possible.
Online Marketing is solely marketing of your items onto digital platforms so as to contain onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is this task. That is what Online marketing may be. There are some further questions demand attention to solve your confusion; such as:
Is digital marketing the same as social media online marketing?
The answer is yes. Digital / Internet marketing is often a wider concept along with social media marketing in the sense that, all social networking platforms are available digitally i.e. online. However, there are other platforms that fit in digital marketing rather than social media promotion and marketing.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online affiliate marketing. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of one’s product on search engines such as Google and Bing by Yahoo. This platform is of utmost importance for companies that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a technique of developing your website’s content in a way that allows the search engine’s algorithm to crawl and try out your website efficiently. It’s a way to get higher rankings previously search results regarding the search engine; helping us to have a better hand at SEM.
SEO is a principal necessity of any and every webmaster as it helps you stand out on the list of sea of websites we see today.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a useful gizmo when it to be able to products that have a B2C segment.
There is a remarkable concept called Re-marketing in Internet marketing which enables us to reach out to the potential consumer base multiple cycles. It can be seen as following your consumer on various platforms, websites and showing your personalized ad copy these so as preserve reminding them with regards to their visit to price of running.
This also enables us to work on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for a big digital / Marketing and advertising experience, a campaign needs to be developed using all of the above mentioned set-ups.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771